Top 7 tools for testimonial personalization

Personalized testimonials can boost trust and conversions for SaaS businesses. To make collecting and showcasing testimonials easier, here are 7 tools that stand out:

1. Feeedback: One-time payment of $129. Offers unlimited testimonial collection, AI feedback analysis, and customizable widgets for landing pages.
2. Boast.io: Focuses on video testimonials with mobile-friendly forms, branded players, and Zapier integration.
3. Testimonial.to: Collects text and video feedback via email, SMS, or social media. Features the Wall of Love for easy display.
4. TrustPulse: Specializes in real-time social proof but lacks detailed feature information.
5. EmbedSocial: Integrates with platforms like Google Reviews and Facebook. Provides advanced customization and analytics.
6. Endorsal: Multi-channel testimonial collection with smart display rules and detailed analytics. Plans start at $29/month.
7. Testimonial Hero: Focuses on video production with professional editing, responsive widgets, and SaaS integrations.

Quick Comparison

Tool	Key Features	Pricing
Feeedback	AI analysis, unlimited testimonials	$129 (one-time)
Boast.io	Video focus, mobile forms, Zapier	Subscription-based
Testimonial.to	Wall of Love, multi-channel collection	Subscription-based
TrustPulse	Real-time social proof	Not specified
EmbedSocial	Widget customization, integrations	$49–$99/month
Endorsal	Smart display, multi-channel collection	$29–$199/month
Testimonial Hero	Video production, SaaS integrations	Tiered plans

Choose a tool based on budget, integration needs, and customization options to effectively showcase testimonials and build trust.

Best Video Testimonial Software in 2024? (Review)

1. Feeedback

Feeedback is a platform designed to help SaaS businesses make the most of customer testimonials. It combines tools for managing testimonials with features for collecting and analyzing customer feedback.

For a one-time payment of $129, Feeedback provides access to all its features, including:

• Unlimited collection and display of testimonials, complete with a customizable widget for landing pages
• Feedback analysis powered by AI
• Integration options via no-code tools or APIs

With its AI-driven feedback analysis, Feeedback helps businesses spot trends in customer input and focus on areas that matter most to users. Key features include:

• Displaying real-time user feedback
• Tracking customer sentiment and identifying signs of churn
• Organizing and prioritizing feature requests based on feedback
• Automating follow-ups with customers who have churned

2. Boast.io

Boast.io is a platform designed to help businesses gather and showcase video testimonials from their customers. By focusing on video formats, it ensures customer feedback is both engaging and impactful.

The platform simplifies the collection process through:

• Automated email and text reminders
• Mobile-friendly submission forms
• Ad-free video hosting
• Custom-branded collection pages

Boast.io also makes it easy to display these testimonials on websites using widget embedding. Plus, with Zapier integration, you can automatically share them across your marketing channels.

Here’s what users have to say about Boast.io:

"Boast has been a gamechanger for collecting testimonial videos. We struggled to connect with our Members and hear their feedback. With Boast, we received 40 videos within just a few weeks, and they're still coming in!" - Lily P. ^[1]

Course creator Ángel A. successfully gathered 30 video testimonials using Boast’s collection pages and embedded forms ^[2].

Key Features for Customization

Boast.io offers tools to personalize and streamline the testimonial process:

• Customizable collection forms
• Branded video players
• Flexible embedding options
• Direct video downloads for marketing use
• Automated review collection

These features make it easier to gather genuine feedback and build credibility with your audience.

"Getting testimonials has always been a chore. Now with Boast I can ask my customers to leave a video review. It takes them 30 seconds to leave the review, another 30 seconds for me to make sure I like what it says, and almost like magic BOOM! It is on my website live. Absolutely amazing and love what it does." ^[1]

3. Testimonial.to

Testimonial.to makes it easy to collect and showcase both text and video testimonials without needing any technical skills. Its Wall of Love feature is popular among Fortune 500 companies and startups alike, helping them highlight customer feedback effectively.

Collection and Management Features

Testimonial.to provides a dedicated landing page to collect testimonials via email, SMS, or social media. Some standout features include:

• Collecting feedback from multiple channels
• Hosting video testimonials without ads
• Tracking video engagement metrics
• A centralized dashboard to organize and manage testimonials

Integration Capabilities

The platform allows businesses to bring together social proof from different sources. You can import testimonials from social platforms like Twitter, LinkedIn, and TikTok, as well as video hosting sites such as YouTube and Vimeo. It also supports reviews from platforms like G2, Google, Capterra, and Yelp.

Display and Implementation

Adding testimonials to your website is simple - just embed them using three lines of HTML code ^[3].

Social Proof Management

One of the platform's standout features is its ability to combine social proof from multiple sources into one streamlined system ^[3]. This makes it easier for businesses to maintain consistent messaging and present customer feedback in a clear and organized way. This approach ensures testimonials are not just collected but also effectively utilized.

sbb-itb-66470c1

4. TrustPulse

TrustPulse focuses on personalizing website testimonials to enhance user engagement. Unfortunately, specific details about its features, customization options, integrations, or pricing aren't provided. Even with limited information, TrustPulse remains a noteworthy inclusion in the landscape of testimonial personalization tools.

5. EmbedSocial

EmbedSocial is a tool designed to make customer testimonials more engaging and tailored to your brand. With its Widget Designer, businesses can adjust fonts, colors, layouts, and even add animation effects to create eye-catching testimonial displays.

It connects seamlessly with popular platforms like:

• Facebook Reviews
• Google Business Reviews
• TripAdvisor
• Yelp
• Instagram
• Twitter

Pricing Plans

EmbedSocial offers three pricing options to fit various needs:

Plan	Price	Features
Essential	$49/month	Basic widget customization, connects to 3 social sources
Pro	$99/month	Advanced customization, unlimited sources, API access
Enterprise	Custom pricing	White-label solutions, dedicated support, and custom integrations

Key Features

Automation and Moderation: The platform uses AI to handle testimonials, automatically highlighting the best ones while skipping low-quality entries. Its moderation dashboard gives businesses full control, allowing for custom rules like:

• Minimum star ratings
• Word or character limits
• Inclusion of photos or videos
• Specific keywords
• Verified customer status

Smart Display: Testimonials are dynamically adjusted based on visitor behavior, ensuring the most relevant feedback is shown.

Analytics Tools: EmbedSocial tracks performance metrics, such as:

• Engagement and click-through rates
• Conversion influence
• Display frequency
• Viewer demographics

These insights help businesses refine their testimonial approach and assess their impact on customer trust and sales.

6. Endorsal

Endorsal turns customer feedback into powerful social proof with tools for gathering testimonials across multiple channels, customizable display options, and smart, context-aware presentation features.

Display Customization

Endorsal lets you personalize how testimonials appear with a variety of options:

Feature	Description
Layout Styles	Choose from grid, carousel, slider, or masonry layouts
Branding Elements	Customize fonts, colors, and logos to match your brand
Responsive Design	Automatically adjusts for mobile, tablet, and desktop
Display Rules	Set rules based on location, timing, or user behavior

Smart Collection System

Endorsal simplifies gathering testimonials with these tools:

• Multi-Channel Integration: Collect feedback via email, SMS, or social media.
• Custom Forms: Use branded pages for a seamless feedback process.
• Response Triggers: Automate follow-ups to ensure you get responses.
• Verification System: Verify identities using social profiles for added credibility.

Pricing Structure

Endorsal offers flexible pricing plans to suit different needs:

Plan	Monthly Cost	Key Features
Starter	$29/month	Manage up to 100 testimonials, basic widgets
Growth	$79/month	Handle up to 500 testimonials, includes advanced analytics
Scale	$199/month	Unlimited testimonials with priority support

This tiered pricing ensures businesses of all sizes can access the tools they need to showcase customer feedback effectively.

Advanced Features

Endorsal's advanced capabilities include:

Analytics Dashboard: Gain insights with metrics like:

• Engagement rates
• Conversion impact
• Display performance
• A/B testing results

Seamless Integrations: Compatible with platforms like:

• Shopify
• WordPress
• Webflow
• Popular CRM systems

Moderation Tools:

• Automatically filter inappropriate content
• Approve testimonials manually
• Detect spam efficiently
• Score content quality

Smart Display Logic: Tailor testimonial displays dynamically based on:

• Visitor demographics
• Browsing behavior
• Purchase history
• Geographic location

These features make it easy to collect, manage, and showcase testimonials in a way that resonates with your audience.

7. Testimonial Hero

Testimonial Hero specializes in creating and showcasing video testimonials tailored for SaaS businesses.

Video Production Features

Testimonial Hero simplifies the process of producing video testimonials by providing:

• Remote recording and scheduling for capturing high-quality videos
• Professional editing tools, including custom branding, captions, and music
• Multi-format export options optimized for websites and social media
• Interactive features, such as clickable calls-to-action, to boost viewer engagement

Display Customization

The platform offers plenty of ways to customize how testimonials look:

• Responsive widgets that adapt to different devices automatically
• Options to tweak backgrounds, text colors, overlays, and transitions for a polished, branded appearance
• Filters and categories to organize testimonials by industry, use case, or product feature

Integration and Automation

Designed with SaaS businesses in mind, Testimonial Hero connects with leading tools like CRMs, marketing platforms, website builders, and analytics software. Its automation tools - such as scheduled email follow-ups, calendar integration, transcription, keyword tagging, and approval workflows - make managing testimonials easier. These features are available across several pricing plans.

Pricing Options

Testimonial Hero offers tiered plans: essential, professional, and enterprise, catering to a range of business needs.

Conclusion

After exploring the features and pricing of these tools, here’s a quick breakdown to help you make the best decision.

Common Features Across Tools

Feature	Best Suited For	Examples
Video Testimonials	Enterprise & Mid-size	Testimonial Hero, Boast.io
Text Testimonials	Small & Mid-size	Feeedback, EmbedSocial
Social Proof	E-commerce Brands	TrustPulse, Endorsal
AI-Driven Analysis	Data-Focused Teams	Feeedback, Testimonial.to
Widget Customization	Brand-Focused Businesses	EmbedSocial, Testimonial.to

Picking the Right Tool

Feeedback stands out with its one-time payment of $129, offering unlimited features. This makes it a great match for early-stage SaaS businesses. The benefits of choosing the right tool are clear in how users experience and interact with your brand.

Things to Consider

When deciding, weigh these factors:

• Budget: One-time payment or ongoing subscription?
• Integration: Does it work well with your current tech stack?
• Customization: Can the tool match your brand’s look and feel?
• Analytics: Are the data insights detailed and actionable?

Kevin Dumont highlights the value of Feeedback:

"Efficient, affordable, and well-designed! Feeedback is an excellent solution for collecting customer feedback in no time. The interface is intuitive, and the AI helps analyze and prioritize feedback intelligently. It's an essential tool for optimizing a product based on real user needs. I highly recommend it!" ^[1]

Planning for the Future

As AI and automation continue to shape the testimonial tools landscape, it’s smart to pick a platform that offers updates and scalability.

Lucien Arbieu, Founder of FreeMatch, shares his experience:

"Feeedback is the best tool on the market for solo entrepreneurs, developers, and other SaaS builders. Everything has been designed to save us time by focusing only on the essentials, while still offering powerful features to track and collect valuable user feedback. The value for money is unbeatable, by far!" ^[1]

Select a tool that grows alongside your business to maintain and build trust with users.